Kejaya Handicraft to Expand Its Market Abroad
TIMESINDONESIA, JAKARTA – Indonesia is famous for its abundant natural sources. These natural sources are used by the craftsmen of Kejaya Handicraft from Bumi Blambangan to create more valuable crafts.
Kejaya Handicraft is a home industry in Java Island established in 1998. At first, Kejaya Handicraft only created furniture. As the time passes by, this home industry start creating more products.
Khotibin, the owner of Kejaya Handicraft stated that his business makes use of the natural waste, such as wood waste, banana sheath, bamboo, and other natural materials in Tambong Village, Kabat sub-district, Banyuwangi.
He uses all those natural sources to produce eco-friendly crafts and souvenirs. Kejaya Handicraft manufactures a wide variety of craft goods with relatively affordable prices. The craft goods are getting high demands from both local and foreign markets.
“Kejaya Handicraft manufactures various goods, such as bags, baskets, trays, phone holders and cutleries with the price that ranges from IDR 15,000 to IDR 60,000,” Khotibin stated. “We are expanding our market to England, Malaysia, Italy, USA, Guatemala and so on,” he continued.
On the other day, Kejaya Handicraft got an opportunity to exhibit their products in Jember Expo, an event held by Bank Indonesia in Jember. The theme of this exhibition was Gerakan UMKM Beranjak Bangkit (The Rise of MSMEs), which aimed to implement digitalization in promoting the products of MSMEs.
In this event, Bank Indonesia supported the promotion of the MSMEs and partners that have been curated in e-catalogue of Jember Expo.
In addition to that, Bank Indonesia also facilitated the MSMEs business matching virtually by bringing together the MSMEs, modern markets, exporters, and the potential overseas buyers that can expand the market access of the SMEs.
This business matching aims to improve the innovation of the MSMEs, increase the product quality, improve business partnership that may increase the revenue of the local MSMEs including Kejaya Handicraft. (*)
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|Publisher||: Sholihin Nur|